Glenn Beck, who shocked the television community when he took his popular show to the Internet one year ago, is set to return to the airwaves, announcing a deal today with the DISH Network.
Beck formed TheBlaze (formerly GBTV) as a 24-hour online news, information and entertainment network that was available only by subscription last year and according to the company has over 300,000 subscribers paying either $9.95 per month or $99.95 per year. But that number is roughly the same that has been reported for much of the past year and indicates that subscriber growth had stalled, which may have been a contributing factor to the deal with DISH.
With the deal, TheBlaze will be available to the DISH’s 14 million-plus subscribers starting at 5 p.m. today as a free preview through September 26. After that date, TheBlaze will only be available on DISH’s America’s Top 250 package or a la carte for $5 a month.
Beck commented on the deal by saying “TheBlaze has helped revolutionize television over the Internet and now we are excited to bring the revolution back to traditional television.”
This news will certainly upset liberals who thought they had driven Beck off of cable television, only to see him resurface now on satellite with an even potentially larger audience. According to the company, they are negotiating with other satellite operators with a goal of bringing TheBlaze into 100 million homes.
While Beck may not have had the benefit of a cable audience for the last year, it is clear he used his time wisely while developing TheBlaze, continuing to build his empire that also includes his daily national radio show and a series of bestselling books.
It looks like Beck is back and bigger than ever.