The attendance for President Donald Trump’s campaign rally may have fallen well short of predictions, but the TV ratings and online streaming exceeded expectations, setting a Saturday night audience record for Fox News.
While the live audience in Tulsa was estimated at 6,200, 7.7 million viewers tuned into Fox News between 8 p.m. and 10 p.m. EDT, according to Nielsen data. Fox also recorded its largest Saturday night primetime audience ever between 8 p.m. and 11 p.m. EDT.
According to Trump 2020 communications director Tim Murtaugh, the rally drew an additional 4 million unique visitors across the campaign’s digital channels, with 2.5 million unique visitors tuning in to the live-streamed pre-rally show.
In addition to those watching on cable, Fox News recorded 2.1 million views on its YouTube stream with another 580,000 tuning in via Fox Business Network’s live stream.
The media has called Trump’s Tulsa rally a failure due to the expected audience not materializing after boasting more than a million requests for tickets to the event. That is likely due to the media hyping the dangers of gathering indoors with no social distancing and activists signing up to juice the numbers, distorting the actual potential attendance.
But even though Trump supporters stayed away from the live event, their enthusiasm for his candidacy is as strong if not stronger than in 2016.