Fox News notched its 15th consecutive January cable news ratings win on the strength of its coverage of the inauguration and the addition of shows by Martha MacCallum and Tucker Carlson.
In primetime, Fox News averaged 2.84 million total viewers, followed by CNN with 1.164 million and MSNBC with 1.160 million.
In the key 25-54 demographic, Fox again led with an average of 547,000 viewers, which is a 52 percent increase from January 2016, followed by CNN(+45%) with 366,000 and MSNBC with 257,000 (+53%).
While The O’Reilly Factor led all shows with 4 million viewers, the star performers were Tucker Carlson Tonight with 3.7 million viewers, up 50 percent from Megyn Kelly’s January 2016 ratings, and The First 100 Days with Martha MacCallum, which averaged 3.5 million viewers, up a whopping 79 percent in the 7 p.m. time slot held by Greta Van Susteren last year.
Overall in January, Fox News was up 35 percent in total prime time viewers and 46 percent in the demo, compared to January 2016.
The results were even better in the daytime, with the network up 45 percent in total viewers and 60 percent in the 25-54 demo.
Most of the Fox lineup were strong performers, with the network having 14 of the top 15 programs in cable news in total viewers and 8 out of the top 10 in the demo.
With the high level of controversy generated by the media about the Trump administration, cable news viewers will likely stay glued to their TV sets for at least the first 100 days of Trump’s time in office. That should easily keep Fox News at the top of the ratings heap for the next several months and beyond.