In the first quarter of 2015, Fox News Channel had the top 14 cable news shows in total viewers and nine of the top ten in the key A25-54 demo. Fox was led by The O’Reilly Factor, which notched its 60th consecutive quarter as the No. 1 show in both categories.
The only non-Fox News shows to crack the top ten in the demo are re-runs of Shark Tank, which air on CNBC and managed to finish eighth.
CNN’s top show is Anderson Cooper 360, which ranks No. 12 in the demo and 17th in total viewers. Struggling MSNBC’s best program is The Rachel Maddow Show, which clocks in at No. 26 in the demo and No. 15 in total viewers.
According to Forbes, this ratings dominance has sent subscription revenues for Fox News from $350 million in 2007 to $1.14 billion in 2014, as subscriber fees from cable providers have risen from an estimated $0.32 to $0.99 per month in the last seven years.
Forbes expects subscriber fees to grow even more in the future.
Given the appeal of Fox News and its ratings, which were next only to the sports giant ESPN in 2014, it should be able to negotiate even better pricing in the coming years. Accordingly, we estimate the monthly fees per subscriber to be north of $1.20, translating into subscription revenues of around $1.50 billion by the end of our forecast period.
Fox is so dominant that their subscriber fees are more than CNN ($0.57) and MSNBC ($0.18) combined. And based on Forbes’ prediction, that gap will widen significantly in the next few years, further making the network not only the top-rated cable news network but the most profitable as well, by a wide margin.
With CNN and MSNBC still trying to figure out what type of programming viewers will watch, Fox will likely stay atop the ratings for many more years to come.