More evidence of a “Trump bump” has emerged with the release of the January 2017 SMI report, which shows that cable news experienced a big bump in ad revenue last month.
MSNBC led the pack with a 49.2 percent increase in ad revenue—which most likely is due to the overtly anti-Trump sentiment of the network—followed by Fox News with a 34.2 percent and CNN with a 19.9 percent increase.
Fox can credit the popularity of Tucker Carlson’s new show. A 30-second commercial during Carlson’s show cost advertisers $13,537 in January 2017, which is an increase of 26.7 percent from January 2016, when Megyn Kelly occupied the time slot.
The ad rate rise is nearly universal across cable news, owing more to a “Trump bump” than anything else.
In his first two weeks on the air, Tucker Carlson Tonight’s ratings were up 37 percent in total viewers and 50 percent in the 25-54 demo compared to The Kelly File in 2016.
If this keeps up, Carlson will get a very big raise when his contract comes up for renewal.