The lack of interest in liberal talk radio claimed another victim this week, when MSNBC host Ed Schultz announced on Wednesday that he would be ending his daily syndicated three-hour gabfest, and instead produce a one-hour show on his website, wegoted.com.
The change will take effect next Tuesday, and the new show will stream daily from his website from noon to 1 p.m. ET:
Really, this change will give me more flexibility to be on the road to do the kind of shows I want to do here for The Ed Show on MSNBC. This is on me, you know. I just don’t want to do a three-hour talk show anymore.
Or, as is more likely, the ratings just weren’t there. It’s bad enough to have to watch Schultz for one hour on television, but three hours on the radio is torture.
While Schultz claims that he will now be able to do the kind of shows he wants to do for MSNBC—that hasn’t been a problem for Sean Hannity, who also has both a daily radio and television show—dropping the radio program to go web-only will only reduce what visibility he currently has, and doesn’t bode well for the ratings-challenged Ed Show.