For the second time this week, the New York Post is reporting  on a potential move by new CNN boss Jeff Zucker—this time the potential hiring of former NBC Today host Ann Curry.
According to the Post, Zucker wants to place Curry in the 8 p.m. time slot, which is currently occupied by Anderson Cooper. That would free up Cooper to potentially host a new morning show with Erin Burnett.
Cooper would also be available to serve as a roving correspondent, according to the Post.
The pairing of Cooper and Burnett in the morning would probably be much better than their current entry—Starting Point with Soledad O’Brien, but as I mentioned yesterday, that would leave O’Brien without a show.
Placing Curry in the 8 p.m. slot is not without its risks. Cooper’s show is usually the highest rated on CNN—though the ratings are terrible when compared to Fox News and MSNBC, and there isn’t a guarantee that Curry could improve those numbers.
Curry only lasted one year as the co-host of Today. The ratings began to slip after she took over for Meredith Vieira, but she would probably welcome the opportunity to jump ship and work with Zucker since she has rarely been seen at NBC since being canned from Today.
Zucker has apparently made fixing the morning program a top priority since he knows how much money Today made for NBC while it ruled the ratings roost. If these rumors prove true, he would presumably focus on the prime time lineup at a later date.
There’s also no guarantee that Cooper will be successful in the morning since his own daytime program failed after just two years. But Zucker does have morning show credentials, and CNN has a big ratings problem in the a.m.
In the end, Zucker is doomed to fail if he doesn’t come up with some bold new ideas instead of playing programming musical chairs.