Accuracy in Media

CBS Evening News anchor Katie Couric, whose contract expires in a few months, is reportedly talking to ABC about joining the network.

According to the New York Post, Couric met with new ABC head Ben Sherwood to discuss her future plans.  The Post reports that this was more of Couric “kicking the tires” than a serious discussion since ABC has no opening for her at this time.

But speculation is that the 54-year old Couric might be a worthy successor to Diane Sawyer, who just turned 65 this year when Sawyer decides to step down.

That could be awhile though as Sawyer seems to relish her role at ABC and even flew to Japan where she has been covering the earthquake, bringing home the stories of triumph and tragedy currently afflicting the country.

Right now ABC is doing just fine compared to CBS.  While they trail nightly news leader NBC by some 700,00 viewers in the key A25-54 demo, they are about 400,000 ahead of CBS.  Sawyer is getting paid an estimated $12 million while CBS is paying Couric $15 million.

With those numbers, Couric has little or no leverage, and would be better off forming her own talk show in 2012 to try and prove that she can attract an audience if she wants one more big payday before retiring.

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