Accuracy in Media

In the two months since CNN resuscitated Crossfire, the show has struggled in the ratings, along with the rest of the network’s programs, but it has become a social media success story.

cnn crossfire newt cutterFrom an October 3 high of 891,000 total viewers and 326,000 in the 25-54 demographic (the demo), the show hit a new low of 233,000 viewers and just 59,000 in the demo on November 4.

But according to, Crossfire has  trended domestically on Twitter 26 times on 14 different days in October. That means that the show was one of the top ten topics being mentioned on Twitter, which is pretty good considering how many tweets are issued every minute and the fact that Crossfire’s ratings aren’t very good.

The show has also managed to increase its Twitter followers fivefold since it launched, and is giving the CNN brass some hope that the show does have some support, despite the tepid ratings.

The initial social media success notwithstanding, Crossfire is on shaky ground. It is probably more a question of when Zucker will pull the plug, rather than if.

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