Accuracy in Media



As the Malaysian Air flight MH370 coverage fades from CNN, so do the ratings, as the network hit its second-lowest ratings last Friday in the 9 p.m. hour.

The time-slot, which was most recently occupied by Piers Morgan, managed to attract a paltry 48K viewers in the 25-54 demo, and 226K viewers total, according to Nielsen.

Since Morgan’s departure, CNN has filled the hour with CNN Tonight, which has rotating hosts and programming.

In the last 15 years, the only other time the 9 p.m. hour rated lower than that in total viewers came on October 11, 2010 when Larry King Live had 196K viewers. In the demo, it was on May 15, 2012 when Piers Morning Tonight had just 39K viewers.

It was a terrible Friday night all-around for CNN, as none of their primetime programs managed to attract more than 84K in the demo. In addition to the primetime woes, the return of Crossfire continues to hurt the network as it sheds viewers who had been tuned in to Wolf Blitzer’s Situation Room, and attracted just 37K in the demo.

CNN president Jeff Zucker was hired to fix the network’s longstanding problems. But absent milking stories like Malaysian Air flight MH370, it continues to underperform its competition by a wide margin, casting doubt on Zucker’s future.

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