Accuracy in Media

CNN’s poor ratings in 2010 when they finished  behind MSNBC in the A25-54 prime time demographic for the second year in a row in 2010 and total viewers for the first time ever can be easily explained by the latest release of cable viewership loss numbers for the past year.

From TV by the Numbers

Top PRIMETIME (8-11pm) average viewership losses 2009 to 2010:


Net 2010 Avg. Viewership (000) 2009 Avg. Viewership (000) Loss (000)
1 CNN 592 903 -311
2 Hallmark 858 1113 -255
3 VH1 514 742 -228
4 Fox News 2032 2195 -163
5 Spike 922 1065 -143
6 USA 3157 3276 -119
7 HLN 446 561 -115
8 FX 1271 1375 -104
9 Syfy 1202 1279 -77
10 ESPN 2 634 693 -59
11 SPD 228 280 -52
12 Soap Net 302 353 -51
13 TBC 1800 1847 -47
14 MSNBC 771 811 -40
15 Nat Geo 424 457 -33
16 Lifetime 1158 1188 -30
17 WGNA 339 368 -29
18 Versus 279 307 -28
19 GOLF 119 147 -28
20 GAC 61 82 -21
21 CMT 383 399 -16
22 A&E 1463 1478 -15
23 Comedy 979 994 -15
24 TVGN 200 215 -15
25 WE 278 292 -14

The 34% decline in viewership was even more stark when compared to CNN’s main competitors Fox News which lost 7% of its audience and MSNBC which suffered a 5 % decline in viewership.

CNN has no one to blame but itself for the poor showing as the network struggled to find a decent program to air in the crucial 8-9 p.m. slot and did little to try and could only watch helplessly as its supposedly middle of the road strategy backfired badly.

Despite what many liberals say the public does want an opinion when it comes to cable news and until CNN realizes this they are doomed to the bottom rung of the cable news hierarchy.

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