CNN, which is searching for a new president, is considering several television news veterans for the job, according to the New York Post.
There is no doubt that these men, plus others who have been rumored to be in the running, have the experience necessary to run a network news operation, but that may not be enough.
One source told the Post that what the network needed was a Roger Ailes, referring to the chief of Fox News who in just a few years took Fox from a fledgling cable news network to the number one spot in cable news, toppling CNN along the way.
That would mean choosing someone who has fresh ideas and who isn’t wedded to the old ways. But that could make it difficult for Zucker and Westin, and even more so for Stringer, who has been out of the business for more than 15 years.
Considering that CNN’s ratings are sinking like a stone and the network is lacking innovation and creativity in its programming decisions, they would be risking very little by choosing a younger, less hardened executive who is willing to take some chances and take a stand on the issues, instead of flailing about while trying to appear to play the political middle. That clearly hasn’t worked.
It’s time for the new guard to take over CNN, but right now it appears that the old guard thinking still rules the day.