CNN which has been struggling in the ratings wise achieved the dubious distinction of finishing fourth or worse in a key demographic segment for the 100th time this year.
CNN does beat MSNBC in a few slots but that is nothing more than a pyrrhic victory since they are getting crushed by Fox News across the board.
Cable news ratings, August 16, 2010: Check out the highlights, and see the full ratings below:
• CNN’s prime time is slated for a major revamp in the fall – and it will have some major ground to make-up when that happens. On Monday, CNN finished fourth in prime time in the A25-54 demographic, behind FNC, MSNBC and HLN, for the 100th time this year. That amounts to approximately 60% of the year. Rick Sanchez was at 8pm, Larry King at 9pm and Dr. Sanjay Gupta at 10pmET.
|TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)|
|6 pm||Baier476||Blitzer157||Ed Show157||Prime91|
|7 pm||Shep415||King, USA137||Matthews124||Issues134|
|Data by Nielsen Media Research. Live and same day (DVR) data.|
|TV NEWS RATINGS: TOTAL VIEWERS (L +SD)|
|6 pm||Baier1999||Blitzer474||Ed Show508||Prime221|
|7 pm||Shep1654||King, USA378||Matthews500||Issues443|
|Data by Nielsen Media Research. Live and same day (DVR) data|