New CNN president Jeff Zucker continues to tinker with the programming lineup at the network, and his latest change may be the worst decision he’s made in his short tenure.
This week CNN replaced repeats of Anderson Cooper at 10 p.m. with a new program called “(Get To) The Point.” Based on the ratings to date, it is destined to be an abject failure.
When CNN announced the program, they said it would air for one week and if the viewers liked it, then maybe it would become a permanent show.
In its debut on Monday night, the show, which features Donny Deutsch, Margaret Hoover, ESPN’s Rick Reilly and retired NFL player Jason Taylor in a roundtable discussion, fell flat on its face.
Only 278,000 viewers tuned in, and just 80,000 of them in the key 25-54 demographic, which was 45 percent lower in total viewers and 52 percent lower in the demo than Cooper attracted one year ago at the same time. It’s also 38 percent lower in overall viewers and 44 percent lower in the demo than Cooper averaged in March.
On Tuesday the ratings sunk even more with the show attracting a paltry 59,000 in the demo, which was a whopping 53,000 fewer viewers than CNBC’s “The Car Chasers”—a show that follows two guys who buy and flip cars.
Besides the lack of viewers, the show is being pilloried on social media with comments ranging from “idiotic,” “pathetic” and “truly horrible,” to “worst cable access show I’ve ever seen.” The negative comments are far outnumbering any positive ones.
Zucker was hoping to replicate Fox News’ success with “The Five,” but instead he just showed the world that he’s no Roger Ailes.