CNN, which is coming off its worst ratings month in over 10 years, continued its downward spiral on Friday when it failed to attract more than 100,000 viewers during any time slot between 5 and 9 p.m. in the key A25-54 demo.
Erin Burnett’s OutFront, whose ratings are well below the expectations of CNN, was actually the best performing show in the demo last Friday, attracting 99,000 viewers, which was 12,000 more than Anderson Cooper could muster in the hour following Burnett.
That’s probably why it was reported yesterday that CNN was attempting to poach Jake Tapper from ABC.
Tapper, who is currently the Senior White House Correspondent at ABC and has been passed over twice as host of This Week, would be a huge pickup for CNN. But according to Mediaite, he is very happy with his current job at ABC.
But that could be little more than posturing and could easily change, depending on what CNN offers Tapper, which would most likely include a primetime slot.
ABC is unlikely to let Tapper go without a fight. But it will be difficult for them to offer him more airtime without displacing someone else, which won’t be an easy task.
CNN will have to wait until Tapper’s contract with ABC expires before making him a formal offer. But with their ratings tanking, time is not something the network has much of to spare.