- Accuracy in Media - https://www.aim.org -

CBS to Bill Itself As the Network of “Original Reporting”

CBS News, which trails ABC and NBC in the ratings in both the morning and evening news programs, took a shot at its competition with  a new ad billing itself as the network of “original reporting.”

In today’s 24/7 news cycle there is very little original reporting by any of the major networks, but it makes for good advertising and a little friendly competition.