Last week at the Bank of America Merrill Lynch media conference, CBS CEO Les Moonves showed that the harsh feelings towards the now departed Katie Couric haven’t dissipated after a little more than a year.
“The status of CBS News right now is much higher than it was two or three years ago, Scott Pelley‘s ratings are up significantly from what his predecessor’s, whose name I will not mention.” “The morning show is significantly, qualitatively a better show, the ratings are up a little bit. [the news divison] is in profit.”
That unnamed predecessor was none other than Katie Couric.
Couric was hired in 2006 to return some of the luster that was lost after the Dan Rather debacle. But after a strong debut, in which the network won the ratings battle in her first week, it was all downhill from there with the show hitting multi-year lows on more than one occasion.
Placing Pelley in the anchor chair has steadied the ship and stemmed the decline that occurred under Couric, but the show still remains mired in third place. It still trails both NBC and ABC by a wide margin, and that’s not really anything to brag about.