Accuracy in Media

Katie Couric, once called  America’s Sweetheart at NBC, is all but gone from the CBS Evening News anchor slot now that the latest ratings have hit the lowest point since Nielsen began keeping records nearly 20 years ago.

TV Newser reports the first quarter ratings were pretty gloomy for the Tiffany network.

This will be the last quarterly ratings report before CBS decides what to do with Couric. There is little doubt that she will not be behind the anchor desk after her contract expires in June.

The numbers for Q1 2011:

The “CBS Evening News with Katie Couric” saw its lowest-rated first quarter among total viewers and adults 25-54 since at least 1992– as far back as Nielsen’s records for the program go.

The newscast averaged 6.43 million total viewers and 1.98 million demo viewers, down from 6.45 million and 2.02 million a  year ago (See ‘World News,’ ‘Evening News’ See Lowest Rated First Quarter Ever).


• Total: 9,810,000 8,650,000 6,430,000
• A25-54: 2,940,000 2,430,000 1,980,000

The latest rumors have her possibly be assigned to 60 Minutes where her interviewing skills can be better utilized, but that program is still hard news-oriented which is not Couric’s strength.

CBS and its shareholders would be better off if they just parted company with Couric, putting their disastrous relationship behind them.


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