Former President Bill Clinton expressed his concern about CNN’s ratings during an interview with Piers Morgan on Wednesday night, and was quickly reassured that the network was “storming ahead.”
Clinton: I used to worry CNN was going to lose too many viewers.
Morgan: No fear of that, Mr. President. Storming ahead,
Clinton: Yeah, you’re doing better, but you’re more entertaining now, which is good.
The problem with Morgan’s answer, though, is that CNN isn’t “storming ahead,” as he put it, but stumbling around, as Jeff Zucker re-works the programming.
CNN did get a temporary boost from the combination of breaking news and new programs, but the network appears to have settled back into third-place for the most part. But they are more competitive than they were in the pre-Zucker days.
One of Zucker’s ideas that hasn’t worked out as planned so far is the reboot of Crossfire. The program only airs for 30 minutes each weeknight, but on balance it has performed worse than Wolf Blitzer’s program, from which it was carved out. That doesn’t bode well for a future primetime slot, which may force Zucker back to the drawing board.