Oh how the once mighty has fallen. Today, which was the number one morning broadcast show for more than 16 years until losing its crown last year, may have hit its nadir last month when it lost to Fox’s Good Day New York in the local New York market where the show originates.
According to Deadline, Today was beaten by the local New York Fox program for the first time since the introduction of Local People Meters in 1993. People Meters are devices that are installed in homes by ratings company Nielsen and are used to measure television audience viewing.
If that wasn’t bad enough, Today was absolutely crushed by Good Morning America last week with the return of Robin Roberts. GMA attracted six million viewers and beat Today by 1.1 million viewers for it’s largest total viewer lead over the former number one show in 19 years.
The ratings losses couldn’t have come at a worse time for Today, since February is a ratings “sweeps” month, which helps determine advertising rates going forward and could substantially affect the large profits the show generated when it was still number one.