Accuracy in Media

Al Jazeera America, which had hoped to challenge the major cable news networks, is falling on its face, based on last week’s ratings, in which some shows didn’t record a single viewer in the key 25-54 demographic.

al jazeera america officeThe network, which was purchased from Al Gore in January for $500 million, is suffering from low distribution and poor content.

Consider This, a show on the new network hosted by Antonio Mora, had the distinction of averaging just 9,000 viewers for the week and 3,000 in the demo. Last Thursday night, according to Nielsen, the show racked up a zero in the demo. Compare that to the major cable news networks—which regularly average well over 200,000 in the demo—and you can see just how bad things are.

Mora’s program wasn’t alone in the goose egg club, as the network’s 9 p.m. program, America Tonight, also managed to rack up a zero in the demo, but still finished the week with 18,600 average viewers and 7,400 in the demo. That also means that Mora’s show lost more than half of it’s lead-in audience.

Al Jazeera America has spent lavishly on studios and personnel in an effort  to compete with its larger cable news brethren. But as the ratings show, so far it has been an abject failure.

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