Accuracy in Media

The Ad Council better knownfor their public service adverstisements (PSA) that promote seat belt use, Big Brothers and Big Sisters etc.. has jumped into the debate on global warming by tapping performance marketing firm Datran to condcut an e-mail PSA campaign warning consumers about the dangers of global warming according to a report on MediaPost.com today.

According to their website the Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public.

Apparently that doesn’t necessarily mean that it has to be factual or accurate. 

Maybe PSA really stands for public scare ads.




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