Accuracy in Media

With a campaign war chest with more than $40 million, grassroots teams across nine regions, and a large group of volunteers across the country, the Trump campaign is ramping up for a re-election kickoff for the books.

On Tuesday in Orlando, Trump will formally announce his bid for a second term. The arena holds 20,000 supporters – folks who have requested tickets through the Republican National Committee. Supporters in Orlando have already set up tents to claim their spots outside of the Amway Center. Supporters told WFTV they arrived at 4 a.m. on Monday just to claim their spot.

The RNC remains fully behind the president, and have a combined $82 million cash on hand with the Trump campaign as of April. The party also encouraged state party affiliates to attend a program called GROW (Growing Republican Organizations to Win).

Communications director Tim Murtaugh told Politico, “In 2016, the people on the campaign like to say that they were building the airplane while it was in flight. This time, he will have a campaign that is befitting of an incumbent president of the United States.”

Murtaugh is spot on. The re-election campaign is far more organized than in 2016 and has an internal infrastructure that has allowed the boots-on-the-ground effort and fundraising to skyrocket. Despite the success of a growing economy and a campaign enjoying the perks of incumbency, the 2020 campaign team still has its work cut out.

Priorities USA, the largest Democratic super PAC, is preparing a six-figure launch ahead of Tuesday’s re-election rally. The ads will highlight testimonials “from ordinary Americans talking about their struggles to keep up in the economy and pay for expensive medical treatments.” The ads will also run in battleground states such as Michigan, Wisconsin, and Pennsylvania.

A recent poll (New Zogby Analytics) found Joe Biden taking the lead in several swing states. In Michigan, the polls showed voters disapprove of Trump by 61 percent, and in Pennsylvania at 55 percent. The two states are being heavily targeted by Biden. In 2016, Trump won both states by just a pinch against Hillary Clinton. Wins in these states in 2020 will be critical.

Florida will be a prominent state for the Trump campaign to focus on as it has always been a battleground state the GOP needs more times than not. In 2016, Florida packed 29 electoral votes and provided 37 percent of Trump’s victory margin. Unlike the first go-around, Trump now has Senator Marco Rubio is his corner and will have him as an ally with the fast-growing Hispanic vote.

Susan Wiles, the chairwoman of Trump’s 2016 Florida campaign said, “There are few states more important than Florida. To neglect would be foolish.”

Marissa Martinez is a political contributor for Accuracy in Media. She is the former political director to Massachusetts Governor’s re-election campaign, alumna of the U.S. Chamber of Commerce, and political consultant to national PACs. Follow her AIM border stories, @MarissaAlisa.

Ready to fight back against media bias?
Join us by donating to AIM today.


Comments are turned off for this article.