Accuracy in Media

On the evening of November 21, Elon Musk’s company, Tesla unveiled its newest addition, the “Cybertruck.”

According to the Washington Post, “the Cybertruck stands out from the typical pickup truck. It’s Tesla’s effort to break into a market dominated by Ford, showcased on the heels of Ford’s unveiling of a fully electric Mustang.” 

Tesla’s version of a truck will come in three different types of engines, single, dual, or tri-motor, and will fit the company standard of being completely electric. Tesla has built this truck with an intricate angular design, incorporated a bulletproof “exoskeleton,” and shatterproof glass.

Although the company experienced an embarrassing rollout when their “shatterproof” glass window demonstration ended with two shattered windows, Musk simply laughed it off on stage and said there was “room for improvement.”    

The Washington Post also reported that “the demand for the Cybertruck comes despite ‘no advertising & no paid endorsement,’ Musk tweeted Saturday.”

On November 24, Elon Musk tweeted “200k” signifying how many interested customers preordered their truck which required putting a $100 deposit down that Tesla says is “fully refundable.”

Although there have been more than 200,000 customers preordering online to get a Cybertruck in their driveway, the production of the vehicle won’t start until the end of 2021. Therefore, preorders this far out cannot equate to the company’s current overall success.

According to a recent CNBC article, “Tesla’s deliveries are a closely watched industry number and the nearest reflection of sales, showing how many cars were actually delivered to customers.” The business article also stated, “Tesla’s orders aren’t fully reflected in its delivery numbers until a buyer takes possession of their new car.”

Tesla’s Cybertruck has been reported to wow the crowd in Q4 of 2019, however, by the time production of the truck starts and the new addition is delivered to customers, will Musk and his investors see success like they did after the “Model 3” rollout?

Marissa Martinez is a political contributor for Accuracy in Media. She is the former political director to Massachusetts Governor’s re-election campaign, alumna of the U.S. Chamber of Commerce, and political consultant to national PACs. Follow her stories, @MarissaAlisa.

Photo by verchmarco

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