Bill Gates has been in the news for the recently announced smash-up of his long-time marriage to Melinda Gates.
Previously, Gates had been mostly lauded by the New York Times as a billionaire philanthropist, and benefactor of the human race.
In that regard, Gates has been used as a mouthpiece for liberal ideology on everything from climate change (How to Avoid a Climate Disaster ) to green energy  to pandemic research and vaccine development , especially as it relates to COVID-19.
So it is interesting to note that the New York Times has taken a sudden turn in its coverage of Gates.
On Sunday, the Times published an investigative piece  that questioned Gates’s romantic behavior in work settings, raised old questions about his relationship with the accused pedophile financier Jeffery Epstein, and asked whether a three-year-old settlement between a Gates money manager and a bike shop manager was fair.
Other media outlets followed suit, using the New York Times report to report what the Times just reported.
None of the information was presented as new. In fact, the Times ran details of Gates’s relationship with Epstein in October of 2019, suggesting that their relationship had to do with charity and was not business or personal.
Indeed, prior to his announced divorced, a compendium of New York Times stories about Gates aglow with his accomplishments.
The Times has him saving humanity from pandemic (and Trump ), inventing new types of history classes , building better toilets , Gates as author and book critic , personally vaccinating each human , solving child malnutrition worldwide , improving the “human condition, ” and being just the right type of tycoon  for the Age of Aquarius.
The Times even shared the heartwarming story of Bill asking his would-be wife out  in the parking lot of Microsoft — when she was just an employee and he was the boss — the very type of “abusive” behavior that the Times is hitting him for now. In other instances, the Times might call this behavior harassment or stalking.
So why the change?
Don’t get me wrong. I think Bill Gates is uniquely evil, so I’m not mad he’s being destroyed by the same corporate media outlets who protected him for so long.
I am instead curious why these attacks on Gates are being allowed.
Because this shit ain’t organic.
— Mike Cernovich (@Cernovich) May 17, 2021 
The media derives much of its magical power in making or breaking people.
You only need look at the search engine results from Google News for the subject Bill Gates  to understand why the New York Times would be anxious once again to prove that it is more powerful than Bill Gates.
And no doubt Gates is neither the villain people believe nor the saint that the media often portrays him to be.
But equally, there is no doubt that media portrayals of people are for their own purposes, not for ours, whether the caricatures of them appear good or bad.