Accuracy in Media

Tech giant Apple is in hot water after it had contractors listen into recordings of customer’s audio files when speaking to Siri. The program, called “grading,” had contractors listen to customer’s audio recordings to allegedly improve Siri’s capabilities as a voice assistant.

Facebook and Google have run into similar privacy-related controversies, such as when Facebook admitted that its Messenger messaging platform recorded users’ audio and that its employees transcribed the audio recordings. Google has been accused by Republicans and President Trump of harboring anti-conservative bias in its search results, in addition to a media report exposing its work with the Pentagon.

However, media coverage of Apple’s apology is a mixed bag. USA Today and Axios published articles on the apology but did not add context for the reader of how privacy issues like these affect them on a personal or private level. On the other hand, CNN and CBS News specifically pointed out the growing trend of privacy concerns creating more scrutiny of technology companies like Apple, which helps the reader understand the context of the issue and how it could affect them.

To better serve the public, the media coverage should include context to help the reader understand how technology companies’ respect (or disrespect) of privacy issues could affect them on a personal level, such as exposing their information to hackers and the like.

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