It’s OK to lie to stir up the public.
“We routinely wrote scare stories about the hazards of chemicals, employing words like ‘cancer,’ and ‘birth defects’ to splash a little cold water in reporters’ faces. . . . Our press reports were more or less true . . . . Few handouts, however, can be completely honest, and ours were no exception . . . . We were out to whip the public into a frenzy about the environment.”
Source: Environmental Overkill, by Dixy Lee Ray with Lou Guzzo, 1993, page 165.