Accuracy in Media

Fox News hit a low point for the year on Friday night as MSNBC beat the top-rated cable news network in the 25-54 primetime demographic, which is what advertisers use to decide where to spend their ad dollars. Fox did better in total viewers, losing only the 9 p.m. slot–which they have done consistently since firing Bill O’Reilly and moving Tucker Carlson to 8 p.m. with The Five taking on Maddow.

It may just be one night, but it is emblematic of the struggles Fox News has faced since rejiggering their lineup.

Here’s the data from TV Newser:

25-54 demographic (Live +SD)

  • Total day: FNC: 305 | CNN: 283 | MSNBC: 275 | HLN: 75
  • Primetime: FNC: 360 | CNN: 307 | MSNBC: 504 | HLN: 88
4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Cavuto:
301
Specialists:
290
Baier:
365
MacCallum:
310
Carlson:
365
TheFive:
338
Hannity:
376
Carlson:
291
CNN Tapper:
276
Blitzer:
299
Blitzer:
346
Burnett:
351
Cooper:
301
Cooper:
311
Lemon:
307
Lemon:
262
MSNBC Wallace:
235
MTPDaily:
275
Greta:
225
Matthews:
324
Hayes:
449
Maddow:
629
O’Donnell:
434
Williams:
371
HLN Files:
55
Files:
60
Files:
57
Files:
48
Files:
70
ByndRsn:
79
DeathRow:
115
DeathRow:
119

Total Viewers (Live +SD)

  • Total day: FNC: 1.693 | CNN: 874 | MSNBC: 1.267 | HLN: 215
  • Primetime: FNC: 2.152 | CNN: 916 | MSNBC: 2.180 | HLN: 281
4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Cavuto:
1.765
Specialists:
1.614
Baier:
2.024
MacCallum:
1.822
Carlson:
2.256
TheFive:
2.024
Hannity:
2.173
Carlson:
1.312
CNN Tapper:
1.057
Blitzer:
1.123
Blitzer:
1.076
Burnett:
1.015
Cooper:
985
Cooper:
917
Lemon:
846
Lemon:
771
MSNBC Wallace:
1.181
MTPDaily:
1.413
Greta:
1.175
Matthews:
1.653
Hayes:
1.893
Maddow:
2.671
O’Donnell:
1.968
Williams:
1.644
HLN Files:
179
Files:
157
Files:
169
Files:
161
Files:
243
ByndRsn:
292
DeathRow:
312
DeathRow:
338




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Comments

  • John Frings

    Quit watching Fox when they fired O’Rielly…..The 5 sucks, Tucker sucks and MacCallum really sucks…I watch Lou Dobbs on the fox news channel but that is about it…..

  • BillyBratt

    It’s those damn Murdoch kids again.

  • Bill Colley

    I like Tucker but the 5 doesn’t belong at 9:00. It also needed the tension of Beckel. “A longshoreman type,” as Ailes called Beckel & Watters is just a weekend guy. The Murdoch boys know jack about show business & their own audience. Bring O’Reilly back, Beckel back & move the 5 to 5 & Tucker to 9:00.