Accuracy in Media

WASHINGTON — The popular mobile device game, “Candy Crush Saga,” has seen its initial public offering (IPO) rise and fall amid concerns it is a one-hit wonder.

candy crush screenshotReuters reported that King Digital Entertainment, the company that created the game, tried to convince investors that the game is sustainable in the long run.

After Facebook bought a virtual reality start-up Oculus VR for $2 billion, it increases the pressure on King Digital to make its case for future and prolonged viability. Yet, their initial desire was to have an IPO of $7.6 billion.

Investors are skittish after seeing the rise and fall of game maker Zynga as well as Facebook’s own struggles.




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