Commenting on magazine trends to Ad Age, Oxbridge Communications president Trish Hagood said that the wedding segment has seen a 96% increase in the last five years while magazines catering to the environment have dropped by about 34% in the same time period.

Unlike wedding magazines those that cater to the environmental crowd are less likely to be passed around and the subject matter tends to be more complicated and harder to understand than most publications.

Instead of trying to figure out why the message doesn’t sell magazines publishers should rejoice in the fact that the decline of the mags is saving the environment and reducing their carbon footprint.

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