CNN is set to cash in on the next Republican presidential debate on September 16 by charging a whopping “40 times its usual price” for commercial time, according to a report in Ad Age.
Normally priced at about $5,000 for a 30-second primetime spot, the network is charging as much as $200,000, which is on par with what some broadcast primetime series charge for commercial spots.
CNN is able to charge the higher rate thanks to viewer interest in billionaire businessman and GOP front-runner Donald Trump. It was the interest in Trump that helped Fox News set an all-time cable telecast record, excluding sports programming, with 24 million viewers during the first debate on August 6th. It gave the network its highest rated month in nearly three years.
The second tier debate that will take place earlier in the day will cost advertisers the still princely sum of $50,000 to $60,000 for a 30-second spot.
While it will be hard for CNN to top Fox’s numbers, it should easily set a new record for them for a debate. The previous record was set by the 2008 vice presidential debate between Joe Biden and Sarah Palin, which drew 10.7 million viewers.
The Trump effect is real and CNN will be taking it all the way to the bank.