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A New York Times reporter/blogger tried to play up Fox News’ lack of audience diversity but conveniently left out his own paper’s statistics in this area.
From Politics Daily
Brian Stelter, who reports on TV and digital media for The New York Times, sent out a tweet the other day that drew lots of attention.
As Stelter tweeted,
“Fox, as we all know, has biggest audience in prime time. But among African Americans, it’s smallest — 29k vs. 134k for CNN, 145k for MSNBC.”
This of course, played into the “Fox is racist” meme, and, not surprisingly, Stelter’s words were retweeted many times (and also inspired several media blogs to further discuss Fox News’ lack of diversity).
Interestingly, though, the media site where Stelter primarily blogs (New York Times’ Media Decoder) suffers from the lowest percentage of African-American readers (4.6%) when compared to comparable media sites like Mediaite (5.8%), Gawker (6.4%), Mediabistro (9.2%), etc., according to Nielsen Media Research.
Maybe he should have checked that first?
(In case you’re worried that I might be making the same mistake, according to Nielsen, Politics Daily has a larger percentage of African-American readership (7.7%) than Stelter’s blog — and also has a larger share of the African-American readership than other prominent, comparable political sites).
Advice to Stelter. Before you cast your next stone via a tweet, check the record of your employer so you won’t look such a ninny.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
5 Comments for The New York Times Diversity Myth
Wow Terry K., you know how to miss a point!
Just another racist comment from the party of racists. Let’s look at the facts.
1. Obama, without knowing the facts called a policeman racist.
2. Democrats, when he died, tried to downplay Robert Byrd being a KKK recruiter. Dems were the party of the KKK and fought against the civil rights acts in the 1960s.
3. Al Sharpton, Jesse Jackson, Jeremiah Wright and Rep. Emmanuel Cleaver, all who claim to be Christians, but are notorious for hollering racist so it eventually provides them with power and money.
4. Liberals/Dems support abortion and Planned Parenthood, which has been proven to be not only founded by a racist, but they put their centers in the inner cities to kill “children of color”.
5. Liberals/Dems like keeping minorities poor so they are dependent upon the government and their elected officials to provide for them, thus keeping them in power.
6. Liberals/Dems using the education system and racial quotas keep the minorities under achieving so they keep them in power.
My question to you, Terry, is why do you and your lying, hypocritical liberals/Dem friends hate the minorities so much that you would use race and them as a political pawns? All my minority friends who got away from liberals and their education systems now know them to be the biggest hinderance to them getting ahead. They all vote conservative.
5. Diberals/Dems
So what? Who cares what the audience readership or penetration might be unless you are selling something? If the author wishes to reach a certain market/reader, then publish in a media which reaches that market/reader. Why not whine about the % of Polish readers or….
Gosh, it was just a simple question, based on the subject Don was writing about. If he’s making an issue about the black readership of other websites, it’s only logical to ask about AIM’s black readership.
Or has my simple little question hit a nerve?
Speaking of casting stones: What’s the African-American readership of AIM?