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C-SPAN’s Brian Lamb predicts that the networks will change when they have to by adapting more to the internet.
From TV Week
Brian Lamb sees “the handwriting on the wall” for the cable network he founded, C-SPAN, as well as the rest of television news—and it’s called the Internet. “[President-elect] Barack Obama has already started it,” he said, by shifting from a weekly radio address to a weekly video address posted to YouTube.
Mr. Lamb delivered the James L. Loper Lecture in Public Service Broadcasting Thursday at USC, sponsored by the USC Annenberg Center on Communication Leadership.
Actually, he admitted, on the topic of the future of TV news, “I have no idea where it’s going. I knew where it was going 30 years ago,” when he started C-SPAN.
The secret to the cable channel’s success, he admitted, is the same as when he started it, “at a time in broadcasting when no one thought cable would work. But I knew if you keep costs down, you have a shot.”
“If you add up every penny I’ve made over the past 30 years, it does not equal one year of salary for a network news anchor, he said. “And I’m overpaid.”
C-SPAN’s success has required the help of hundreds of others, he said, including people in the business world “who never get credit for anything.
The cable network just secured its funding for another nine years, he said.
One change he’s seen: “I’m 67, and my board members are now 45, and all MBAs,” he quipped.
A member of the audience asked Mr. Lamb if he had any suggestions for improving network news. “No,” was the reply.
“That’s not my business,” he elaborated. “Frankly, if you look at what’s happening to their ratings, you just don’t want to be them. Young people just aren’t going there.” Despite the networks’ dominance, he predicted, “they will change when they have to,” to become more agile and nimble.
Mr. Lamb was introduced by Tavis Smiley, who pointed out that he and his fellow Hoosier “really should not be friends,” as Mr. Lamb attended Purdue and Mr. Smiley attended rival Indiana University. Mr. Smiley praised C-SPAN, saying it “stands for telling the truth” and “has allowed us to revel in our freedoms.”
Maybe the networks should follow the dictate of the Borg in Star Trek- Resistance is futile.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
5 Comments for The Future of News Lies in the Web
People complain that network and Cable-TV news and newschat is biased and neither objective nor fair and balanced – and they often throw print journalism into that same pot.
However, if there was ever a source of “news” that’s REALLY biased, unobjective, propagandistic and often filled with both misrepresentation and outright fabrication – it’s the so-called “news sites” on the internet (like this one and many others of all political, social and cultural persuasions).
I don’t consider this a news site – more like a big op-ed page.
Yes, some of the articles to have a ‘bent’, but that’s opinion. We have the ability – at least on some to point out our opinions.
Right now, the web has all manner of news, opinions, ‘bent’, etc. That is not the case with the other media.
The other media, print as well as network is corporation owned – it is a corporate propaganda machine. It pretty much gives off the same aroma. They seem to be left to some, right to others. That’s because people are looking at the situation with tunnel vision.
If we look at what has transpired in this country in the last few decades, with the media deciding the information we receive, we will see that it is marching lock step into globalism and a world government run by corporations.
The web might could slow that down, but it will take research on the web, not just logging in to your favorite site and digging no more.
How long before the government decides it must ‘police’ the internet and how long before there are only 2 or 3 major corporations controlling it?
Most people simply gravitate regularly and repeatedly to those websites that they’ve already determined espouse, represent and present a perspective or view with which they concur – and whatever information they find there, they consider “news”. It’s just garden-variety human nature.
Those who go beyond that exercise, reviewing multiple websites presenting a variety and/or opposing perspectives or views – and who can discern the difference between hard “news”, “news chat”, institutional spin, rigorous analysis, and personal commentary – are a tiny, tiny minority.
Water seeks its own level.
This site is a psy-op of Zionism by Trotsky Communists and little else.
http://civilliberty.about.com/od/religiousliberty/a/touroletter.htm?p=1
They were welcomed by George Washington and have
violated the letter of understanding by pre-
empting everything that was understood into subverting This Nation to the will of a minority.
From economic servitude to The Fed to shedding American Blood in defence of their racist and supremist beliefs.
Hopefully, like a bad Burrito they will pass into the natural digestive system of Nature and become something of value later on.
One of Rush Limbaugh’s signatures is also “Resistance is futile.”