Accuracy in Media

It used to be that I, along with most sports fans, looked forward to watching the Super Bowl, not just because we wanted to see which team would be crowned the champion but also to view the increasingly popular ads. These were ads that companies spent big money on producing and buying time on what is usually the most-watched television program of the year.

This year wasn’t any different except for the fact that many of the ads had a political undertone that was designed to take a swipe at President Trump and his policies.

One of the more political ads came from Coca Cola, which aired “It’s beautiful,” a Super Bowl commercial from 2014 that was meant to highlight America’s diversity by having people of various ethnicities singing “America the Beautiful” in their native tongues. Maybe I live in a hole in the ground, but when was the last time anyone saw people from different nationalities sing this song in their native language?

Another immigration ad was aired by the building supply company, 84 Lumber Co., which claimed that Fox rejected their original ad featuring a Spanish-speaking mother and her daughter apparently on a journey to the U.S. border where they encounter a wall, and then joyously cross the border when they push through a door in the wall. The ad that aired showed just the first minute-and-a-half of the nearly six-minute ad, which is available for viewing on YouTube.

Airbnb took a swipe at President Trump’s executive order on immigration with an ad that featured faces of people with different ethnic backgrounds being pieced together, accompanied by text that read, “We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.”

Anheuser Busch’s immigration ad was a fictionalized version of how one of its founders, Adolphus Busch, emigrated from Germany. The company said it was pure coincidence that it would appear just after the President’s executive order since it was produced months ago.

Finally, there was the Audi commercial featuring a soapbox derby, where the father of a girl in the race wondered out loud about how he will talk to his daughter about gender pay equity—a big issues for liberals.

Thanks liberals, for turning something I looked forward to watching—Super Bowl commercials—to something I now largely skip.

In case you missed the blatantly pro-illegal immigration ad from 84 Lumber here it is:

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  • Martha Bartha

    Allah be Praised!

  • mioahu

    Just all the islamist terrorists and people who try to impose sharia law and islam on other people should not be praised, should and shall be defeated

  • Martha Bartha


  • mioahu

    I sure am , and so are most people on earth, your religion failed miserably, was defeated , islam is in decline since 1492 when muslims were kicked out of Spain, the great ottoman empire was crushed, the jihadist islam failed . So we can praise allah and jesus and god , they are all the same, as long as their followers don’t try to impose their beliefs on us and live in peace. If not, they shall be always defeated!

  • Martha Bartha

    We’re forced to tolerate Islam but they wont? tolerate other Religions.

  • Sarge

    They are all on my list to boycott, especially Coke. That one I certainly can do. Never cared much for Pepsi, but I’ll learn.

  • Trish

    Surely you jest.

  • Trish

    Either you are just a trouble maker or you are a total jerk

  • Phillip Lake

    Coke is a lot better than Pepsi ever will be Sarge, but I drink nothing but tea or water so I have no problem with that boycott 😉

  • Phillip Lake

    Who gives a rat’s ass about ANYTHING surrounding these last few weeks of the NFL and especially the Super Bowl? I started giving up on the “HIGHLY OVERPAID” assholes when what’s his face started his little boycott of MY flag. I did not watch the ball game. I did not see the ads. I did not even no who won the idiots game until someone told me the next day. Anyway, anyone who watches any football has/had enough common sense to know that the NEW ENGLAND jerks would win it again. I never watch the Pats anyway. I’m fed up with tom brady and the boys. They rule the game like dictators and they will for a long time. This won’t be their last Super Bowl win.

  • Martha Bartha

    Don’t call me surely………….

  • Martha Bartha

    That’s a tough one…………….

  • Martha Bartha

    You have to tolerate them but they won’t tolerate you. Convert or Die right?

  • Jimmy Leggs

    Yup, and the officiating has been so inconsistent for many seasons now, including a couple of 4Q plays that helped the NE Pats win. (I think Las Vegas bookies send the “correct” calls to officials.) The NFL is pussy-whipped to be sure. Remember how for a month they all wore pink and decorated the field (from sidelines to goalposts) like they were throwing a birthday party for a14-year-old girl? Today’s NFL pussies are a bunch of assholes who are only as tough as their equipment.