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What comes around goes around for the corporate flack at the Chicago Sun-Times who was laid off after four years of shilling for the company.
From the Chicago Reader
It was a small story on Orland Park Patch, one of about 500 hyperlocal websites that AOL hopes to have up and running across the country by the end of the year. “A Few More Cuts at the SouthtownStar,” said the October 5 headline. The local daily was trimming its staff yet again; the latest to go were reporter Stephanie Gehring, described as a “well-liked 20-year veteran of the newspaper,” and Rex Robinson, a community news editor. More cuts were said to be a possibility.
“We will continue to look for efficiencies as the situation warrants,” Sun-Times Media spokesperson Tammy Chase told Patch, “but we won’t speculate now on whether there will be any more reductions.”
At Sun-Times Media, “efficiencies” have recently been made right and left. About 50 drivers were laid off when the job of delivering the flagship Sun-Times was turned over completely to the Tribune in September. This month the Sun-Times laid off sports columnist-turned-features writer Carol Slezak and three editorial assistants. Across the 59 daily and weekly papers held by the company, jobs have vanished in editorial, advertising, marketing, and circulation. Last week the bell tolled again at the SouthtownStar, for two receptionists and two salesmen.
Efficiencies? “That was the general message the company wanted me to put out there,” says Tammy Chase. “When you’re a journalist you want to tell the whole story. Even if you’re not dumping your notebook, you don’t want to not cover something if it’s really important. In PR you need to be truthful, but you can’t say whatever. You need to project the message your company executives want to project. It’s a different way of thinking.”
After ten years with Sun-Times Media, four of them thinking like a spokesperson, Chase is packing up her desk this week. She’s been laid off. It’s something she was pretty sure was about to happen when she talked to the Orland Park Patch, and she got the official word a few days later. Sun-Times Media can no longer afford a corporate spokesman—CEO Jeremy Halbreich will now do that job himself.
Maybe the company thinks they can’t afford a spokesman anymore but the first time Halbreich slips up he will wish he still had one as one small mistake could wind up costing the company far more than the salary for a spokesman.
Well at least Chase is now free to say what she really thinks.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
5 Comments for Spinmeister Gets Laid Off
Since when was the media left-wing? Fox is far to the right of Atilla-the-Hunt. Liberals are not left wing they are moderates. Read some history books. Liberal means belief in freedom, of expression, faith, and enterprise. The founding fathers were ALL Liberals.
Since when is the media left wing? Liberals are moderates? Are you joking? Or is this just deliberate blindness? Fox tries to get all parties to the table and doesn’t routinely trash conservatives like every other network, so that makes them Atilla the Hun? You better understand that liberalism, in the classic sense, no longer applies to today’s left-try Marxist, socialist, Progressive, radical leftist…but not classic liberal. Time to wake up.
As I read Andrew # 2,,I thought I would have to tell him the truth.
I see that Greg # 3 has done that for me,thanks.
Liberal used to mean something good ,,just as democrat did,NOT ANYMORE.
Hello The Major – The American public has spoken – names like “liberal”, “ultra-liberal”, progressives”, Democrats, Al Gore, Jimmy Carter, etc. will pass into history as the worst party and leaders in our history, and rightfully so, America will also toss out the current globe trotter president and his wife in 2012, and that’s way too far off for his illegal acts. GM doesn’t have to pay taxes? Does that smack of corruption and illegality? Does anybody want to do something about this? We’re waiting….America is waiting! We have spoken.
Too bad for the liberal left-wing news media but the citizens of america are getting tired of the lies and thats one of the reasons why newpaper sales are down its the usial lies and poppycock