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The August recess was brutal for the Democrats and the White House for their health care plan, but Rodale magzines are coming to the rescue by featuring the president and his family in four health related magazines to discuss his vision for reform.
From the New York Times
PRESIDENT OBAMA is taking his argument for a health care plan to a new place: Rodale magazines, where he or his wife appear on coming covers of Prevention, Men’s Health, Women’s Health and the new publication Children’s Health.
Wait, Children’s Health? Are we to expect 6-year-olds with six-pack abs? More on that in a moment.
First, to the Obamas. The president has been pitching his health care plan without total success in Congress and in town hall meetings nationwide. Now, he makes the argument in the pages of the Rodale publications. Peter Moore, editor of Men’s Health, who wrote a cover article on Mr. Obama in November, approached the White House in the spring with the idea of doing articles focused on health care in four Rodale magazines. Three will run in the October issues, while the Prevention cover is appearing in November.
The Men’s Health and Women’s Health articles publicize the Obama health care plan, with Men’s Health strongly endorsing it. A sidebar to the president’s interview there lists “five reasons you should care” about the health care plan, and each point is positive — your premium may go down, your emergency room care would improve.
Mr. Moore said he approached the article with a very clear point of view. “We’re not bystanders,” he said. “The whole issue of health care in the U.S., it’s something that we have to feel strongly about. We’re health journalists.
“We know, if anyone does, what’s broken there, and so if this comes off as more of an advocacy piece, it’s because we’re advocates for health.”
Rodale hopes that this will spur both inividual copy sales and advertising which have been in a freefall this year. In the first quarter of 2009 the publisher reported a revenue decline of 23.95 and a 25.6% decline in ad pages, the true lifeline of a magazine.
With Obama’s approval rating dropping fast Rodale is taking a big risk by betting so heavily on the president and his health care reform legislation.
Post #2303
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
I canceled my subscription this morning. MH never put GWB on a cover and BO has been on twice. Compare these two presidents throwing out the first pitch at a baseball game and you will see who deserves the cover shot.
There is a strong liberal bias to the magazine that has recently gotten worse. I don’t read fitness publications for political opinion just like I don’t look for exercise and diet tips in the Economist.