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PBS Tops Most Trusted Poll
Public Policy Polling released it’s annual “TV News Trust Poll“ this week and PBS tops the list as the most trusted new outlet among those surveyed.
PBS which was not included in the poll last year is trusted by 50% of respondents compared to 42% for last years winner Fox News.
Though Fox fell to second place they still topped their competitors in the broadcast and cable arena though the margin narrowed from last year.
The trust/distrust ratio fell largely along ideological lines with Democrats and Independents favoring PBS and distrusting Fox and vice versa.
| Outlet | Trust/Distrust | Net | 2010 Numbers | Shift from 2010 |
| PBS | 50/30 | +20 | Not Included | Not Applicable |
| NBC | 41/41 | 0 | 35/44 (-9) | +9 |
| CNN | 40/43 | -3 | 39/41 (-2) | -1 |
| Fox News | 42/46 | -4 | 49/37 (+12) | -16 |
| CBS | 36/43 | -7 | 32/46 (-14) | +7 |
| ABC | 35/43 | -8 | 31/46 (-15) | +7 |
What’s curious about the survey is not the inclusion of PBS as much as the omission of second place cable news network MSNBC. Even though MSNBC and NBC have the same parent they are vastly different networks in their programming. And how does a polling service conduct a survey on the news and not include MSNBC when they include both Fox and thrid place CNN?
If anything PPP should have included MSNBC and not PBS as there aren’t many people that I know that consider the taxpayer supported network to be a news network.
It looks like we may have an example of polling bias as MSNBC would have likely received lower trust numbers from Republicans than PBS and that might have allowed Fox to retain its number one ranking.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
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Polling for trust, distrust, has statistical bias built in.
If one is disturbed by the daily script, then the DIS trust factor goes up.
MSNBC is so blatant, that the trust factor must be near zero. CNN tries very hard, but the TONE is enough to elicit distrust.
Fox media, per se, is usually dry, full of details, and occasionally humourous. Trust, bias, all play factors in answereing a Phone Poll.
National Propaganda Reporting
Now that the excreable and obnoxious Olbermann is gone, and hopefully will stay gone, what will really happen to MSNBC? The worst that can happen as far as Olbermann is concerned is that he might show up again on some sports network when as a sports announcer he was even more deficient than he was as a newscaster. With Olbermann gone, Chris Matthews has inherited the “most obnoxious” title. Liberals deserve better as there really are always many sides to every issue; voters cannot really judge without a higher level, less completely partisan discussion.