The Washington Post has taken a page from politicians by offering access to Obama officials and its own reporters for a fee.

From the Politico

For $25,000 to $250,000, The Washington Post is offering lobbyists and association executives off-the-record, nonconfrontational access to “those powerful few” — Obama administration officials, members of Congress, and the paper’s own reporters and editors.

The astonishing offer is detailed in a flier circulated Wednesday to a health care lobbyist, who provided it to a reporter because the lobbyist said he feels it’s a conflict for the paper to charge for access to, as the flier says, its “health care reporting and editorial staff.”

The offer — which essentially turns a news organization into a facilitator for private lobbyist-official encounters — is a new sign of the lengths to which news organizations will go to find revenue at a time when most newspapers are struggling for survival.

And it’s a turn of the times that a lobbyist is scolding The Washington Post for its ethical practices.

“Underwriting Opportunity: An evening with the right people can alter the debate,” says the one-page flier. “Underwrite and participate in this intimate and exclusive Washington Post Salon, an off-the-record dinner and discussion at the home of CEO and Publisher Katharine Weymouth. … Bring your organization’s CEO or executive director literally to the table. Interact with key Obama administration and congressional leaders …

“Spirited? Yes. Confrontational? No. The relaxed setting in the home of Katharine Weymouth assures it. What is guaranteed is a collegial evening, with Obama administration officials, Congress members, business leaders, advocacy leaders and other select minds typically on the guest list of 20 or less. …

“Offered at $25,000 per sponsor, per Salon. Maximum of two sponsors per Salon. Underwriters’ CEO or Executive Director participates in the discussion. Underwriters appreciatively acknowledged in printed invitations and at the dinner. Annual series sponsorship of 11 Salons offered at $250,000 … Hosts and Discussion Leaders … Health-care reporting and editorial staff members of The Washington Post … An exclusive opportunity to participate in the health-care reform debate among the select few who will actually get it done. … A Washington Post Salon … July 21, 2009 6:30 p.m.”

POLITICO has asked The Washington Post for a response, and will post it when it arrives.

Everyone knows that times are tough in the newspaper industry but this move by the Post while it may fatten its bank account seriously damages any notion that they are a serious and objective news organization if they are willing to sell access to the highest bidder.

 

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