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Olbermann’s Ratings Plunge in Second Week
After a better than expected debut week, ratings for Keith Olbermann’s new Countdown fell steeply last week.
Olbermann only attracted 93,000 viewers in the key A25-54 demographic which represented a 29% drop from the previous week and was much closer to Eliot Spitzer than target Lawrence O’Donnell who now occupies Olbermann’s former time slot at MSNBC.
The overall audience numbers fell 28.5% to 253,000, which is far more than the 15,000 viewers who tuned into Current pre-Olbermann, but still far behind the major cable news networks the show is competing with.
Olbermann has said he won’t focus on the week-to-week ratings and that he is in it for the long haul, but that ignores the fact that advertisers do pay attention to the ratings and without them it could be a much shorter trip than planned for Keith.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
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5 Comments for Olbermann’s Ratings Plunge in Second Week
Just because advertisers care that Olbermann had “only” 93,000 viewers in the A25-54 group … doesn’t mean the rest of us do! The REAL total number of viewers specified in the article is 253,000 … of which the A25-54 group is only a small minority sub-group representing only 37% of the total group of viewers! That A25-54 age group is also that age group which is often totally disengaged from the political process in this country.
Personally, I believe if those who watch the Super Bowl especially to see the commercials ARE NOT WATCHING Olbermann … then, that’s clearly a plus for the political future of this country.
I watched K O for about 10 minutes and got sick to my stomach and so I turned him off before I went crazy. The guy is a jerk and no able to tell the truth about anything political.
Sure hope they turn the lights off for KO asap. Good ridance.
RH
Poor Keith…can ‘t cut a break eh Aggie? Oops, didn’t mean to bring that up. Maybe your life is catching up with your mouth. Blah!!
LOL!!! Current is to TV as Air America is to radio.
CAN HE GO PROFESSIONAL AT STARBUCKS HALF BUCKS? HE CAN GRIND THE COFFEE LIKE HE GROUND HIS NET WORK INTO THE GROUND. SARAH PALIN WAS RIGHT ABOUT HIM.. NBC NOTHING BUT COMMUNISTS. HE COULD BE THE FOURTH WOMAN ON THE VUE.