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MSNBC Countdown host Keith Olbermann disputed earlier news reports that his ratings have dropped.
The ratings in question are the key 25-54 demographic which advertsiers crave and commands the highest rates. Olbermann never refuted that fact but instead glossed it over with some doublespeak about a ratings increase. Yes his show could have grown while the key demo declined, but since this demo brings in the money and he is losing viewers in the group his show indeed is in danger of being canceled.
NewsBusters had this to say about Olbermann
Asked about Olbermann’s plummeting ratings–they have declined 44 percent since last year–MSNBC President Phil Griffin cleverly invoked the cable network’s slogan, saying MSNBC is still “the place for politics.”
Griffin added, “there are times when politics does great, and there are times when it doesn’t.” Apparently there are also times when it does great on Fox, but not on MSNBC, like, say, right now. Ratings for the “O’Reilly Factor”, Olbermann’s 8 p.m. competition, have soared 55 percent during the past year, making it by far the most watched cable news show during that time slot. “Countdown”, meanwhile, languishes just behind HLN’s Nancy Grace in the coveted 25-54 demographic.
Not exactly a vote of confidence for Keith now is it?
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
3 Comments for Olbermann Fires Back On Ratings Drop
Olbermann has better ratings than goffy O’Rielly when you consider the fact that Olbermann’s show is re-broadcast on public radio. Olbermann must laugh himself to sleep every night knowing that the ppl he mocks, ridicules, and spits on, pay taxs to put his show on NPR with an audience of perhaps 5 times O’Riellys.
olberweenee is a twisted mad wimp of a man!
One can only hope his show ends like Howard Beals did.