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Olbermann Chides Glenn Beck on GBTV Launch Even Though “Countdown” Has a Smaller Audience
Keith Olbermann named Glenn Beck the “Worst Person In the World” last night making light of the fact that Beck has lost 90% of his Fox News audience by moving to the Internet.
Olbermann questioned the shows finances claiming that at $5 per month Beck might gross just under $15 million per year while his production costs will run between $10 and $17 million plus advertising and Beck’s salary.
But Olbermann is assuming that the subscribers will only pay for Beck’s show and not GBTV’s other offerings, which cost an additional $5 per month, or that Beck’s audience will not grow, which is highly unlikely given his popularity.
The Wall Street Journal estimated that at the current level Beck could gross $20 million in the first year, but if he can double the number of subscribers he could wind up grossing $60 million or more.
In other words Beck will make plenty of money.
Before Olbermann makes light of Beck’s smaller audience he should check his own viewer numbers, which have been hovering around 200,000 since he launched. That is less than the 230,000 subscribers Beck had on day one.
Besides, comparing the audiences of a cable-television show to that of an online-only program is not an apples to apples comparison. It isn’t realistic to expect that Beck would have retained anything close to the audience he had at Fox, and Olbermann knows that.
But Olbermann has never let facts get in the way of a good story.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
If you missed Beck on Fox then you will get more than you bargained for on GBTV. He is no longer censored for being politically correct and says what he researched to be truth. He adds more programs every month but by far the best is his own show.. The Real News is a platform to discuss news that will not be talked about in main stream media and you get opinions from all walks of life. He has even added a reality TV program that shows a family trying to live off the grid. There is children’s programming, his radio show, a comedy show, the radio program, and Beck University. For 9.95 it is a bargain to be sure. At $4.95 in just Glenn’s personal appearance is well worth the education you get in history alone, much less the other information and interviews he has of VIPs. I’d say he is well on his way to successful and innovative new way to spread information without the gatekeepers forever in the way. Even left leaning folks might learn something they never knew (though rare since they think they know it all). Glenn is not afraid to share bad news, but he knows that we Americans like to keep our head in the sand and think that it will all turnout ok. He shows the way out., he gives answers. I am always sad when the program has ended.