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Obamamania in Washington D.C. has apparently run its course as the Obama store in Union Station has closed.
From the Washington Examiner
In case his approval ratings weren’t proof enough, then maybe the overstock on Obama bobbleheads will make the case.
The Obama love affair is over.
Just a little more than a year ago, Obama gear was hot when tourists were bustling into the capital eager for a taste of the new commander in chief and a T-shirt as a keepsake. But it seems as Obama’s luster has dimmed, the market for Obama goods has taken a beating.
One sign his brand just isn’t selling? The Obama store in Union Station is all boarded up, according to U.S. News & World Report.
The question remains as to what took a bigger hit from the economy — the Obama store or the Obama brand?
There is little doubt that the Obama sheen has worn off as job losses have mounted and legislation has stalled during Obama’s first year in office. But I have long questioned the economics of a retailer which is tied to one figure even if it is one as popular as Obama initially was.
When George Bush was elected Republicans couldn’t get enough of “43″ merchandise at first. As his presidency wore on and the media’s relentless attacks took hold, you couldn’t give away Bush related merchandise. So there are some similarities here but the biggest difference is that Obama has come crashing down faster than almost any president in modern history making the Obama brand more of a liability than an asset.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
2 Comments for Obama Retailer Closes Shop
i’m not an Obama supporter but i think the article has it wrong with the 44 merchandise thing. I don’t remember any craze over any Bush merchandise, but assuming the the author is refering to Bush’s place among Presidents, it would have been 43 since Obama is 44. correct me if i’m wrong.
Maybe America is waking up !!! OR at least spending money more wisely. ! I’ve said it all along; but no one seems to be getting it; Obama = Hollywood Election.
It’s so much about looks. It was with Jimmy Carter and JFK. I know as I was young then, but I didn’t vote for either one. A youthful appearance, nice teeth & beautiful smile, seems to represent trustworthiness and hope.
America is waking up. What a disappointment he has been to so many. I voted for the American.