-
Why Doesn’t Obama Ban Iranian Press TV? by Kenneth R. Timmerman
The Case of CH2M HILL: $2 Billion in Crony Stimulation by Rusty Weiss
The Truth about George Soros by AIM Staff
Lifting the Veil on WikiLeaks by AIM Staff
The Truth about Al-Jazeera English by Cliff Kincaid
Reaganomics and Obamanomics in the Media and in Reality by Malcolm A. Kline, Don Irvine and Spencer Irvine
How State Budget Battles Could Mean More Criminals Back on the Streets by Michael Tremoglie
Radical Muslims, Environmentalists and the Green Jihad by Mark Musser
Russian-Backed Propaganda Networks Claim Obama is a CIA Agent by Cliff Kincaid
Media Conceal True Nature of Flash Mob Racial Violence by John T. Bennett
NBC’s Mitchell Should Resign Over Telling Gaddafi’s Lies (Part 1, Part 2, Part 3) by Cliff Kincaid
CASA de Maryland: The Illegals’ ACORN by James Simpson
Special Report
The Newswire
Take AIM Podcast
New York Times Paywall Up, Web Traffic Down
Two weeks ago The New York Times unveiled its second attempt at monetizing its website content by erecting a paywall for visitors.
Now, thanks to analysis by Experian Hitwise, we can see the effect of the paywall on web traffic and the trend is down.
In the 12 days following the introduction of the paywall, visits to NYTimes.com dropped between 5% and 15% with only Saturday, April 9th, bucking the trend with a 7% increase, which Experian Hitwise said was probably due to the interest in the budget negotiations and the possible government shutdown.
The paywall seems to have had a greater effect on page views, which were down between 11% and 30% compared to the 12 days before the paywall went into effect, and even dropped on Saturday when visits were up.
Without more information from the company it will be hard to gauge the real economic impact of the paywall. But it is clear from the early information that while some visitors may have decided to pay, others may have abandoned the paper altogether, which was to be expected. What they probably didn’t expect was that the drop-off would be as steep as it’s been, reaching 20% on more than one occasion, and even 30% on one day.
The challenge for the Times is to convince visitors that their content is indispensable, which isn’t going to be easy when so much newspaper content is available for free on the web.
Share This
About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
Related Posts
6 Comments for New York Times Paywall Up, Web Traffic Down
When the NYTimers start paying me for page views I’ll consider linking in.
The Times going South?
TOOOOOOooooooo Bad. should have happened a long time ago….now just make them payback all the money they stole through their University/dchool that ripped off taxpayers and the general public and finish the behemouth.
To bad for the NEW YORK SLIMES but the grey lady is going down
Help the Times get back their views by reading it through the links here: https://twitter.com/timeswiretap
The wall is quite porous.
Bittman is only one worth reading.
Sorry to have to report…
Paul Krugman, Maureen Dowd, and Gail Collins are dispensable. In the long run, so too is David Brooks.
Ombudsman Brisbane doesn’t have a clue, even when he is pointed to the right answer.
Keller, Sulzberger and Robinson are overseeing the decline and fall of an institution….
…And doing a remarkable job of it.