Anita Dunn may be gone from the White House but her successor feels the same way she did about Fox News.
The White House has a new communications director — Dan Pfeiffer — but the message is the same when it comes to Fox News Channel.
During a video interview today with The New York Times‘ The Caucus blog, Pfeiffer was clear about the White House position on Fox News:
“I have the same view of Fox that Anita [Dunn] had, which is that Fox is not a traditional news organization. They have a point of view. That point of view pervades the entire network both the opinion shows, like Glenn Beck and Bill O’Reilly, but also through the newscasts during the day,” Pfeiffer said.
“We don’t feel an obligation to treat them like we would treat a CNN or an ABC or an NBC or a traditional news organization. But there are times when it would make sense to communicate with them and appear on the network.”
Fox News responded tonight: “Obviously new to his position, Dan seems to be intent upon repeating the mistakes of his predecessor… and we all remember how well that turned out.”
After last night’s stunning victory by Scott Brown in Massachusetts which will likely result in the scrapping of the president’s health care bill the strategy to ignore Fox or relegate them to a lesser role will only continue to backfire on them as they shield themselves from a large and influential audience.