MSM is on a downward spiral into oblivion.

NBC seek a partner with a contrasting point of view? They would not even attempt to do this.  They have made there bed with their present venue and now must sleep in it as it tumbles down. It is a competitive business.  Give the people what they want or they will go elsewhere to find it.

I still hate NBC for getting rid of the three Weather Channel veterans Cheryl Lemke, Dave Schwartz and Eboni Deon. Cheryl Lemke was there 22 1/2 years and they let her go – some loyalty they had. All three were good. Cheryl Lemke was ageless, looked great, did a fine job. NBC is one sorry outfit.

This is probably a shrewd move on NBC’s part. Gays are a wealthy demographic, while ABC, CBS, and NBC no longer have much to offer by way of prime time (and some say they’ll go cable sooner or later; the “Big 3” already have interests in cable channels).

I note that they are talking about a news magazine format as opposed to integrating a gay element into all of their programming, “All Gay – All Day.”

There may be two or three shows on the Big 3 (if that many) that I watch, so this won’t have a huge impact on me, one way or the other. I certainly don’t get my news (gay or otherwise) from them. AIM will produce more news (without the blatant bias) in one week than a major network will produce in a month or so.

I may not watch their news shows, but I do keep up with their propaganda by way of the Media Research Center (MRC) daily email that gives you 4-7 or so headlines, followed by one-paragraph summaries (perhaps the first paragraph of the longer version) of these headlines (these are usually sufficient), and then have longer pieces below containing transcripts of interviews with guests. NOT flattering to the hosts!

This allows me to keep up with their propaganda and misleading reports of “the news.” Plus, you can “keep your friends close and your enemies closer” with relatively little effort. (And you see why the term Lame Stream Media has sprung up. The morning shows are especially egregious. What a crew of idiots!)

NBC somehow hopes that this will benefit them, and scenes of a renewed “Will and Grace”-era may be dancing in their heads. Let me assure you this will not be the case.
As a gay conservative, I haven’t watched a broadcast network “news” show for years, unless “forced” to at an adult beverage purveyor I happen to be a customer at. So this will not somehow entice me to start. I do subscribe to The Advocate, and have for years, but it has been watered-down since the beginning of this year when it changed from a bi-weekly to a monthly magazine. I do not make it a habit to get my news from their site, either, so another enticing has no effect.
Just as the “news” media try to convince that conservatives are some extremely fringe, low-counting element, the same is done to the lump of people in the “gay” category, which itself has so many different definitions, it’s not easily quantifiable. There are tons of ‘closeted’ conservatives within the “gay” category, who while in close company with other compadres would never admit to such a ‘heinous’ thought-crime in such a public setting. I personally only know of a fraction of my circle who are outright Liberals to the core, and I’ll venture to guess that polling data we have seen that represents Americans as overwhelmingly of the “conservative” nature vs. 20% Liberals, would accurately describe the “gay” category as well.
Interesting to note, that The Advocate had partnered with MTV Networks’ (alleged) GLBT ‘LOGO’ channel back close to its launch, but after checking their website, see no such Advocate involvement today. I do not watch LOGO, as it’s turned into something I call a disservice to the “gay” community (I pay Comcast an $8/month premium fee for Here). So, even an iconic gay fixture has distanced itself from a specialty channel marketed towards its’ own readers and advertisers.
NBC is leading itself to its own demise, and must attempt to gain some audience somewhere. They’ve reached out to a Liberal “victim” group they think they can exploit. However, it won’t succeed. They need to check those MSNBC numbers. Rachel Maddow somehow isn’t setting the place on fire.

And the beat goes on and on and on, ad infinitum.