Accuracy in Media

NBC News chairman Andy Lack said the network plans to make significant changes in how it covers future elections after the failure of state polls in the 2016 election.

Lack made his remarks during an interview at the IESE Business School in New York on Wednesday:

“We didn’t get this election right, news organizations, we didn’t know that night how wrong or how close it was. I don’t know anyone who thought at 6 o’clock in the evening it was going to go down that way. Democracy is messy, our relationship to the free and independent press that we cherish is messy, and we forget about that too often. It is not clean, it is not perfect, we make mistakes, we screw up, but we fix that and are open about that. Embarrassed, humbled, yes, but not shy about saying we didn’t get that right.”

Lack cited the network’s over-reliance on polls during the election as one of the reasons they missed the Trump victory:

“We have to make some big changes in that area [polling]. I think we have to get out in the county more, and live in these states more, and that will take a bigger commitment from us going in. I think we relied too much on polls, and not enough on our own good reporting inside Michigan and Pennsylvania and Ohio.”

Trump was the beneficiary of a majority of late deciders in Wisconsin (59-30 percent), Michigan (54-37 percent) and Pennsylvania (52-37 percent), something that couldn’t be caught by the polls—which are a lagging indicator—but might have been detected if the network had more reporters in those battleground states that gave Trump the presidency.





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Comments

  • jg collins

    They couldn’t get this right. They had little, if any, desire to get it right. They wanted Hillary to win. With this much proctocraniosis on the part of the media, they will never get it “right.” Why does anyone pay attention to the 90+% Democat media anymore? They’re an arm of the Party, nothing more.

  • Realist

    “Democracy is messy, our relationship to the free and independent press that we cherish is messy, and we forget about that too often.”

    What “free and independent press” would that be, exactly?

    Would it be the free and independent press that wallowed for months in the Trayvon the Innocent deceptions, with NBC – The gold standard in fabrications and lies – Going so far as to doctor photographs and edit quotes to promote a particular and utterly false narrative? Or perhaps the free and independent press that decided collectively to push the Michael “Gentle Giant” Brown deceptions and to simply ignore ALL evidence that refuted their desired narrative and even going to the ridiculous extreme of asserting that rioters in the streets, clearly visible in the background of their “reports”, were characterized as “mostly peaceful”? Could it be the free and independent press that tried so hard to shut down any public discussion of the Obamesiahs pastor, the execrable Wright, and his statements? Possibly the chairman of NBC was referring to Obamesiahs littany of lies in asserting things like “if you like your doctor, you can keep ypour doctor” when tyring to foist the catastrophe of Onamesiahcare?

    Of course the real dilemma of this obviously false “free and independent press” construct is about one thing and one thing only:
    How to better sew our deceptions and fabrications, and to do it all with the aplomb of expertly seasoned, world-class liars.

    No worries there. I think they’ve been in training for decades to be experts in the dissemination of lies, so they are in a perfect position to implement just such a tactical decision.

    Big Media = The Ruling Class Machinery of deception and Control. Its more true today than ever.