MSNBC president Phil Griffin was feeling pretty chipper at the Television Critics Association press tour after the release of the latest cable television ratings showed some progress for the network in its battle against Fox News.
According to The Hollywood Reporter Griffin pointed to MSNBC beating Fox News in the ratings in multiple hours compared to just once last year leading him to conclude that “For the first time we’re beginning to chip away at Fox News Channel.”
MSNBC has certainly had some success, but considering that they still trail Fox News by over one million in average prime time viewership (1.8 million vs. 750,000) and by nearly 600,000 during the day, it’s hard to see exactly how the network is “chipping away” at Fox News.
Griffin also disputed the suggestion that MSNBC is a left-leaning version of Fox:
“I don’t see an equivalency between us and Fox News,” said Griffin. “There are no talking points. We don’t sit around and discuss how we’re going to cover any particular issue. That is something that you have to take account of when you compare the two of us. I just don’t see the same equivalency. I do say that we have a progressive attitude.”
Who does Griffin think he’s fooling? Even most reporters understand that “progressive” is nothing more than a relabeling of what is better known as the liberal-left.
It’s very clear from the programming moves that MSNBC has made over the years, with the addition of O’Donnell, Maddow, Schultz and soon to be host Al Sharpton, that the network has had and continues to have a far-left agenda no matter how Griffin tries to spin it.
Griffin may think he is “chipping away” at Fox but he is really just spinning his wheels.