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MSNBC Looking to Sharpton to Boost Ratings
Cenk Uygur’s days as an MSNBC host appear to be numbered as the network is reportedly eager to replace him with Al Sharpton.
Sharpton has been filling in for Uygur for the past three weeks and the ratings have increased enough during this time that the network is ready to make the switch.
Since Uygur took over the 6 p.m. slot, his ratings have been up and down, beating CNN on some nights and losing on others and never really gaining a good foothold, while trailing Fox News’ Bret Baier by a wide margin.
If MSNBC is looking to generate some controversy, then hiring Sharpton should do exactly that and may give the program an initial boost. But all the network has to do is look at CNN for an example of what can happen when you hire someone with little or no experience hosting a television show. CNN placed the disgraced former governor of New York, Eliot Spitzer, on the air, first in a show paired with conservative columnist Kathleen Parker, and after that failed, with a rotating group of co-hosts. That show also failed.
The situation with Sharpton may be different though, as MSNBC is far more comfortable than CNN with controversial loudmouth hosts (Keith Olbermann, for example), and might succeed where Spitzer failed.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
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7 Comments for MSNBC Looking to Sharpton to Boost Ratings
Alfraud Sharpton can’t even speak english.Sharpton is a street hustler and is perfect for M.S.N.B.C.
M.S.N.B.C. works for Obama and the Democratic party.
Yeah you could call the show “Race Card” w/ Al Sharpton……what a joke.
come on people, stop the hating give the guy a chance.he certainly can,t be any worse than glen beck who is a master racist. and gets away with it.
… I hope he interviews Tawana Brawley …
leah lately ::::; I think you need another medication adjustment.
leah lately : Yeah, the same Glenn Beck that had Alveda King on his show, right? Or will you use the excuse it is a Glenn Beck you knew from high school?
WHY NOT HAVE THE CHARLES MANSON, CASEY ANTHONY SHOW? THEN YOU CAN REPLACE SCABBORO AND NIKITA. IT SHOULD BE SHARPTON, RABBI SCHMOOLEY AND SHAKE DOWN JACKSON LEE. WATCH OUT VUE YOUR COMEDY DAYS ARE OVER. ONCE THAT SCANDAL BREAKS
ABOUT PUTTING STEROIDS IN JOY BEHAR’S OAT BAG. MAYBE O’REILLY WILL COME OVER AND HAVE LUNCH WITH HONEST AL. FIRST SHOW TOPIC FOR AL SHOULD BE RACE CARD LIES THAT KILL ROOKIE POLICEMEN.
ONE NATION UNDER GOD THIS WEEK ONLY.