Millennials are flocking to cable TV with the biggest beneficiary being Fox News, according to The New York Post.
Using data obtained from Nielsen television ratings, the Post reported that in the first quarter, Fox News grew their millennial audience—18-34 year-olds—by a whopping 250 percent, from 27,100 viewers two years ago to 67,700.
CNN was a close second with 62,900 viewers—up from 34,800 in 2015—while MSNBC lagged behind with 35,900—up from 20,400 two years ago.
The surge in young viewers is rather surprising given how addicted they tend to be to their smartphones and other mobile devices for news—which they tend to get from Facebook and Twitter. This may be the beginning of a trend showing that millennials may actually want more substantive news than they can get from social media.
While the growth among millennials is encouraging for cable news networks, they will need to attract much larger numbers of this age group if they want to remain part of the media landscape in the future.