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Climate change advocates who spent much of last month trying to ridicule global warming deniers as much of the country was buried by record snowstorms found their ratings went into a deep freeze as well.
From Mediabistro
MSNBC moved back into primetime’s #2 spot in February after being third in January, but still saw decreases in viewership from a year ago when Olympic coverage is removed.
Total day (Mon-Sun): 432k total viewers / 157k A25-54
Prime (Mon-Sun) with Olympics: 935k total viewers / 350k A25-54
Prime (Mon-Sun) without Olympics: 709k total viewers / 221k A25-54
“Countdown” and “Rachel Maddow” ended the month averaging the second-most viewers in their time slots, ahead of CNN and HLN, but behind Fox News. “Countdown” finished the month averaging 964,000 total viewers (350,000 demo) and “Rachel Maddow” finished with 819K total viewers (213K demo).
But both were down from February of 2009. Olbermann was down -29% in total viewers (-43% demo) and Maddow was down -44% in total viewers (-33% demo). “Morning Joe” remains in 4th among the morning shows, and MSNBC programs from 9am-5pm still trail CNN and HLN.
But MSNBC was undeterred and spun the numbers this way.
“Countdown with Keith Olbermann” demolished CNN’s “Campbell Brown” by 83% in total viewers in February (964,000 vs. 526,000) and by 77% in A25-54 (256,000 vs. 145,000). “Countdown” also out-rated HLN’s “Nancy Grace” by 26% in total viewers (964,000 vs. 763,000) and by 2% in A25-54 (256,000 vs. 251,000). “Campbell Brown” has finished in fourth place 13 consecutive months among A25-54 and 10 of the last 13 months among total viewers. “Countdown with Keith Olbermann” has beaten “Campbell Brown/CNN Election Center” 24 of the last 25 months (Numbers referenced here are program data).
· “The Rachel Maddow Show” pulled way ahead of CNN’s “Larry King Live” in February, out-rating him by 22% in total viewers (819,000 vs. 669,000) and by 37% in A25-54 (213,000 vs. 156,000). “Larry King Live” and “Anderson Cooper 360” both saw the biggest year-to-year declines in cable news, each falling 62% versus February 2009 among A25-54. “The Rachel Maddow Show” also out-rated HLN’s “Joy Behar” by 37% in total viewers (819,000 vs. 598,000) and by 45% in A25-54 (213,000 vs. 147,000). (Numbers referenced here are program data)
No mention of Fox News how the shows stacked up against O’Reilly and Hannity of course.
At the current time it looks like the ratings of Maddow and Olbermann are closely aligned with Obama and the Democrats and we all know in which direction that group is heading.
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About the author
Don Irvine is Chairman of Accuracy in Media. He is active on Facebook and Twitter. You can follow him @donirvine to read his latest thoughts.
5 Comments for Maddow, Olbermann Ratings Snowed Out in Feb
Olbermouth and Madcow are totally disgusting. At least Anderson Cooper and Campbell Brown try to report some current news.
PMSNBC—just get off the air…. !!
You also cannot leave out “thrill running up my leg” Matthews.
M-Most
S-Sick
N-National
B-Barack
C-Channel
Has to manipulate it’s own numbers against other Cable Channels out of shows in the same time slot to make a sad point. O’Reilly alone has 9+ years, to date 591 consecutive Months at #1, not only in his time slot, but beating all other Cable News.
The fact is Fox News (45%)is even beating the MSM, ABC-(31%), NBC-(28.5%), CBS-(30%), and PBS-(18%).
FNC’s demographic is 40% Republican, 39% Democrat, 21% Independent, sounds pretty fair and balanced to me.
We also need to rally against Lindsey Graham and put a new Constitutionalists who will beat him, and get him out for working with Obama on the Public Option and other programs Obama is pushing, he is a turncoat who can hurt us this term.
Then give him his own show on MSNBC…Word around the Media, is that MSNBC is up for sale…who would want it?
If the North Koreans were on opposite MSNBC or CNN I would prefer to watch the North Koreans.
Actually, I have found the American version of Pravda online to be more accurate than most all of the Mainstream Media, especially MSNBC. Their propaganda is less than Matthews, Olbermann, Maddow, along with the others.
BTW-Time to get rid of Lindsey Graham for working on closing Gitmo and H/C…Not all progressives are Democrats.
GE has worked the system well. They give Repubs money and they give the Dems control of their news outlets. Jack Welch(former GE CEO) made GE billions in Gov contracts using this model.GE cares nothing about ratings only gov contracts.